For National Peanut Butter Day on Friday (feb. 28th) you will see some Limited Edition Jars of Jif Peanut Butter that are two sided. One side will pay homage to it's close friend the GIF (as in those cute little iconic pictures you can send on your phone). Originally the "Gif" was pronounced exactly as the peanut butter (Jif), but now it's more commonly said like "gift" without the "t". The cap on the limited edition jar even reads " If you've ever called a GIF a "JIF" we forgive You". lol!!