Alaska Airlines has announced that it will be giving free, one-day priority boarding privileges to anyone who wears an ugly Christmas sweater on Friday, December 20.
"We love going above and beyond to make your trip memorable; celebrating Ugly Sweater Day is just another way we're making the holidays a priority," said Natalie Bowman, managing director of marketing and advertising.
The offer is valid on all Alaska Airlines and Horizon Airlines flights that day.
The airline will also be offering holiday cocktails and playing seasonal music.
What a nice, festive way to get into the holiday spirit! I love it!