- We've all been there; scrolling left, right, up and down trying to find a new show after we've binged on a series on Netflix.
- Soon, you won't have to go on a series-finding mission, because Netflix is rolling out a "shuffle play" feature during the first half of this year.
- The feature will give the streaming service control over finding and auto-playing a new show for you, based on your algorithms.
- Netflix COO said the shuffle play feature will become permanent because subscribers "aren't really sure what they want to watch. It’s really working for us where our members can basically indicate to us that they just want to skip browsing entirely, click one button and we’ll pick a title for them just to instantly play."
Melissa Forman in the MorningFull Bio