Madonna's Daughter Lourdes Just Named New Face of Marc Jacobs

Lourdes "Lola" Leon, model and daughter of pop icon Madonna, is the new face for The Marc Jacobs' Spring 2021 campaign.

The American label released a handful of vibrant images from the accessory collection shoot yesterday.

The photos are a re-imagining of Marc Jacobs' earlier, more playful campaigns typical of the '90s.

Madonna has been a longtime muse and friend of Marc Jacobs'. In an interview with Vogue in 2008, Jacobs, then-creative director of Louis Vuitton, called the Queen of Pop the "ultimate performer". She starred in two Louis Vuitton campaigns under his lead and wore Jacobs' eponymous label on the cover of Harper's Bazaar US in 2016.

Lourdes officially joined Instagram last month. You can Search for Lourdes Leon.