- Lady Gaga continues to extend her brand. Most recently with her Chromatica Oreos, and now she's the new face of Dom Pérignon.
- Lady Gaga announced this collaboration on Instagram and explained in the caption how her values align with the Dom Pérignon brand.
- "I am very excited to announce my collaboration with @domperignonofficial! Dom Pérignon and I are both driven by the need for creative freedom and we’re excited to share the Queendom with you."
- In the her IG photo, Lady Gaga is holding a 2006 vintage sparkling rosé by the brand in a deep purple color. As of now, we don't know what her limited-edition bottles will look like but were guessing they will be pretty cool!
- Along with the bottles, a film will be released on April 6 that will explain more about the collaboration and will likely announce what her collection will include.