- The Folger's famous jingle recently hit the auction block.
- The iconic coffee brand's jingle, "The best part of wakin' up is Folgers in your cup" just sold to a lucky fan for over $90,000.
- The future royalties for the song were auctioned off on Friday (Oct. 1) for the starting price of $63,000 and a bidder named Josh C. beat out the competition with a bid of $90,500. As a result, he'll earn lifetime royalties whenever the jingle is played in a TV, radio or internet advertisement, or anywhere else.
- According to a listing for the auction, the vast majority of earnings come from TV advertising, with additional revenue coming in from streaming and radio. The song earned $11,746.52 from performances in the last 12 months
Melissa Forman in the MorningFull Bio