- Cher was just announced as the new face for UGG's!
- The new campaign shows off “timeless heritage styles” from UGG, which sees the music and fashion icon lounging in her gorgeous Malibu home while wearing the brand’s classic mini boot and coquette slippers. Cher is pictured relaxing in a wicker chair, meditating, and reclining with one of her cats.
- Since the campaign’s launch on Tuesday (Jan. 4) the footwear company has already seen an impressive 1,280% spike in demand for its popular winter boots and slippers.
- Cher is the first celebrity to star in the 2022 campaign called “Feel ___,” an ongoing series that will feature “icons, leaders of culture and champions of change who inspire generations, promote individuality and evoke emotion,” according to Ugg.
- The campaign also featured a video with Cher, where she talks to her mom and shares what it's like to be an icon to the world.
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