Photo: Arrollado, Jean (uploader)
- The Batman promises to be a huge Hollywood blockbuster.
- When you go see it this weekend, you might pay more money to view the film in theaters.
- AMC is testing a "variable pricing" model for the movie.
- CEO Adam Aron told DEADLINE, "Currently, our prices for The Batman are slightly higher than the prices we are charging for other movies playing in the same theaters at the same time."
- He continued, "This is all quite novel in the United States, but actually, AMC has been doing it for years in our European theaters. Indeed, in Europe, we charge a premium for the best seats in the house — as do just about all sellers of tickets in other industries — take sports events, concerts, and live theater, for example."
- So, if you see The Batman at an AMC, don't be surprised if it costs a little bit more.