- IHOP thinks its pancakes are so valuable that it’s turning them into money!
- The family-dining chain just introduced its first-ever loyalty program, dubbed the International Bank of Pancakes.
- Customers who open an account with the “bank” will be able to earn points, or Pancoins, with every order and trade them for free food.
- To help launch the program, the brand partnered with actress and comedian Niecy Nash, pro football Hall of Famer Emmitt Smith. Also gymnast influencer and poet Katelyn Ohashi, as well as other influencers and creators to reward lucky fans on their social media channels with PanCoins.
- Fans can create a free account at IHOP.com or on IHOP’s mobile app.
Melissa Forman in the MorningFull Bio