- Bruno Mars is expanding from the music scene and getting into the liquor business with his new rum called SelvaRey.
- Bruno said, "When I came on board with SelvaRey, I said to Seth, 'Let’s start with the bottle on the shelf, and the way it feels when you hold the bottle, the way it looks next to anything else on your shelf.'"
- He continued, "I’m a sucker for medallions and gold. My first idea was to put a gold medallion on the bottle! I think people want to feel cool holding a bottle."
- Bruno's rum comes in 4 different flavors which include chocolate, coconut, white rum, and an Owner's reserve.
- He added, "Because when I tasted it, all of a sudden, I felt like I was sparkling. For me, personally, it’s the perfect thing after I’ve had a hard day, I want to smile, I want to listen to some music, or celebrate with my friends. So with rum, it’s a very uplifting, upbeat feeling."
Melissa Forman in the MorningFull Bio