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Photo: NataliaDeriabina / iStock / Getty Images
If everyone has been telling you that your baby is so cute they could win a contest, NOW is your time to enter them into one! The 2026 Gerber Baby photo search has officially kicked off with a massive $50,000 grand prize.This year’s contest features a new theme called "Behind the Baby," which celebrates parents and the messy, magical reality of raising a child. Plus, Gerber is adding a second-prize category called "Get’ems!" that offers a $10,000 reward specifically for older kids ages 3 to 5. Gerber President Oscar Benítez says the mission is to "shine a light on parents" and celebrate the everyday moments that often go unnoticed in the chaos of parenthood. To enter, parents must submit one photo of an "everyday moment"—along with a short story about why that moment is special. Submissions are open right now and will run through April 12th. CLICK HERE for all the details.