Following Build-A-Bear's "pay your age" promotion debacle last week, the company announced they are bringing back the deal as a part of their bonus club.
Build-A-Bear's new promotion allows birthday boys and girls to pay their age for a Birthday Treat Bear during their birthday month. The bear normally costs $14.
Our first-ever Pay Your Age Day event generated an overwhelming response resulting in long lines, extensive waits, and disappointed Guests. We understand that many Guests were turned away due to safety concerns created by the crowds when authorities in certain locations closed Build-A-Bear stores or we were forced to limit the line. Given these circumstances we were unable to serve all of our Guests for the event. In response, we distributed vouchers to Guests who were present in line to be redeemed for a future purchase and have now made vouchers available to all U.S. & Canadian Bonus Club members which must be screen shot or printed by logging into your account before midnight on 15 July. We encourage all of our valued Guests to visit our full statement and download the voucher on our website and we’d like to reiterate our sincerest thanks for your passion and continued support!