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Pancake flavor in a box and it's selling like hotcakes!
If you’ve taken a recent scroll through the Food Tok section of TikTok lately, you’ve likely stumbled upon the viral and delicious-looking pancake cereal from Belgian Boys. The boxed breakfast treat can now be found at Target, and as seen on social media, fans are flocking to their local store locations to pick up the product before it sells out. Pancake Cereal isn’t really cereal. It’s tiny pancakes you eat out of a bowl with all your favorite toppings and syrup. During quarantine, some people made their own pancake cereal and shared videos and recipes, but now it’s a lot easier to just go and buy it at Target.